The Running of the Brides

Twice yearly, Filene’s department store sponsors  a  well known event that is recognized around the world wide as The “Running of the Brides”.   On the selected day(s), brides line up at the door to participate in a race, in search of their dream wedding gown.   Many have already brought along lawn chairs, tents and sleeping bags in anticipation of being amongst the first to grab the best bargains.

The gowns selected for sale are usually available due to cancelled orders, cancelled weddings, or shops needing to relieve their inventory.  Many famous labels are included and gowns are usually priced at astonishingly low prices.   This “no holds barred” event begins when the doors open and a flood of  mostly women, race in to grab as many gowns as possible.  Future brides often enlist the help of friends and family members to assist them in the free-for-all.  The  vast rows of gown –filled racks are said to be often cleared in less than a minute . This race  is not for the fainthearted, nor is it the time to be picky in making selections.    After all of the initial chaos is over, the real work begins.

Each participant then examines the arms full of gowns to determine whether anything is worth keeping or trying on.   Soon the real “wheeling and dealing” begins!  Negotiations involve trading amongst the group for correct styles, sizes and prices.  Many purchasers enjoy the fun and the high energy surrounding the event, and so attend with a  specific shopping strategy in mind.  In any case, fun can be had by all.

And yes, men can also attend….if they dare!

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